Government of Western Australia Official Site


Tourism WA featured on website


Tourism Western Australia recently gained prominent exposure in Japan when electronics giant Panasonic created a case study for its Let’s Note notebook computer featuring Hideki Yoshizawa, Country Manager Japan at Tourism Western Australia, on its website.

The stylish case study opens with a prominent photo of Yoshizawa-san in the WA Japan reception area, and his statement that ‘Perth is the best city to live in’ in the world. It introduces Tourism Western Australia’s work in Japan, including current marketing and support initiatives, before delving into Yoshizawa-san use of the featured notebook to optimize his working day.

Yoshizawa -san was introduced in the Panasonic feature by travel writer and lifestyle producer Noriko Hirose.

You can see the full case study at: